2 November 2019
To buy domains with history or create new domain name
Registering a new domain is similar to buying a new phone number - you can get a completely new sequence of numbers, or you can get a number that someone already used before you.
The situation is the same with domains: most of the interesting domain names have already been registered, some of them are later released, and you can use them. We will talk about the pros and cons of using such domains with a history in this article.
Why buy old domains
There are two ways to get a domain with history: you either wait for the desired domain name to become free, or arrange a deal with the current owner of this address. Often a domain can be bought along with the site that is located on it. Most often, old domains are bought simply because the domain name has a simple and suitable spelling for the project, which is easy to remember for users.
Pluses of domains with history
The main advantage of acquiring an old domain is its beauty, harmony. You can choose exactly the domain that you want, without adding additional words, changing the domain zone and other tricks. Such a simple domain name will be easy to print and remember for users.
The old domain is a good option in terms of promotion in search engines. A site that previously was on this domain may have a good site quality index, it may have a link mass that will positively affect the promotion of a new site in search engines.
Search results are built in such a way that the addresses at which sites have been working for several years are higher. So, having bought a domain with history, you already get a certain advantage.
Cons of old domains
To begin with, the previous site on this domain could be subject to sanctions by search engines. If so, then your new site may also fall under them. And then a situation arises when you buy an old domain, place a site on it - and the site is promoting poorly or not at all. Experts know that removing a site from sanctions is not always easy, so if you doubt the good reputation of a domain, it’s better to think a few times before registering it.
Check domain registration history
You can start searching for domain information with a specialized service that displays registration data. If you are lucky, you can contact the owner of the address and ask him for details. However, if the owner is interested in selling a domain, then he may not tell the most truthful information.
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