What to choose for online store: Unique design or template?
Unique design is the design and creation of style of the online store, which fully takes into account all the features of the business and maximally reflects the uniqueness of the brand. This is a deep dive into business processes and analytics, technology selection for development, etc. This option is the most expensive, and each design studio estimates the cost of the work in its own way. Pros: Any design solution can be implemented because there is no attachment to any template; Ability to emphasize your reputation. Considers all the features of the business; There are no restrictions on functionality. Cons: It takes a lot of time compared to the template solution; Requires more resources for implementation and technical support. Individual design is suitable for large companies, top e-commerce projects, niche leaders. This option is suitable for those who have a clear understanding of their processes, prospects for 5 years and has sufficient resources not only to create, but to launch such a project. The spread of market prices to create an online store with a unique design is great and it is difficult to get an objective average market value. One studio calls the price for individual design from $ 3 thousand and the other from $ 8 thousand. And the store owner opts for the first option, often without thinking about what he actually pays for. To make the right choice, you need to delve into the studio's approach and work processes, look for a partner, not a contractor. The studio with experience already knows how to avoid mistakes, will tell the right vector of project development. The probability of a successful launch with such a partner is several times higher. With the right approach, the focus is on analytics: studying the niche and target audience, evaluating the performance of the old site. In this case, the process of drawing the site takes 30% of the time, and 70% goes to think about what the full picture should look like. After all, every step of an experienced UX / UI designer should be based on numbers. A template (ready-made solution, standard theme) is an already developed online store structure with a set of standard pages that can be customized for your business. All you have to do is stylize it for your business by selecting colors, fonts, adding icons, etc. Pros: Creating styling takes less time than individual design; Save budget on functional development, because the structure of all standard pages is already thought out; Minimizing risks. We use solutions that are standard, and therefore proven effective in specific niches. Cons: The design solution is limited to the template framework; Difficulties may arise when necessary to add new functionality in the future; There is a likelihood of meeting a similar site structure in the market or among competitors; It does not take into account all the features of business and UTP. Business site templates can be used by business owners who: no complex functionality is required, the sales scheme is already set up, and the site is needed to make it more accessible to consumers; simple design is needed, without unnecessary elements, as the primary task is to promote what is and later improve the quality of the resource. According to market research, the average cost of an online store based on a template will average $ 2000 on the market. The author's ready solution as a compromise The studio's ready-made studio solution is a trade-off between the unique design of the online store and the template design of the site. This is no longer a pipeline standard theme, but the result of your own design studio work.
How dangerous are tracking cookies if you really have nothing to hide?
There are thoughts of the harm of tracking cookies if you hide and really nothing. This position certainly does not stand up to criticism. The main risk of such tracking cookies for users who really have nothing to hide lies in the ability to individually manipulate their minds. This can be beneficial for both entire states and individual businesses. The most serious risks may have a direct or indirect impact on political views in society and, as a consequence, influence on democratic processes in the country. This is evidenced by regular reports regarding the possible interference of states in the electoral process of other countries through the placement of political advertising on the Internet. In addition, by mixing the "right" (properly targeted for interests) advertising about events in the world, the state and society, you can systematically bring a person to the right state. Looking for a ticket to a concert of your favorite band today - tomorrow you can see advertisements for support by a political force group. Just like in political advertising, your awareness and perception of things can change for the benefit of any commercial product. Targeted interest advertising may not always be truthful or reflective of reality. Looking for GDPR Compliance Information for Your Business - Get Promotional Services and Products with Shocking Giant Penalty Information. And no one will talk about the real, not so scary, statistics of such sanctions. What to do with tracking cookies Users can be advised to use browser incognito mode, which makes any cookies sessionable, that is, saves them until the browser is closed. At the same time after work, you should remember to close the browser. It will be superfluous to click the opt-out buttons on sites where permission to use them is requested. Site owners who do not wish to promote user marketing are advised to adhere to the European GDPR guidelines and requirements. In particular, you can install a consent banner that will block cookies until they are authorized. If the user fails, the tracking cookies will not be set.
Common mistakes that companies make when deciding to create a site
The number of sites on the global network is constantly growing, as is the desire to profit from this trend. Companies, when deciding to create a site, are often misled by neglecting important points: The main mistake that newcomers face is trying to embody ideas without having a clear plan of action It is important to think in advance and work out the structures, strategies, ways of promoting your site with all the nuances that need to be analyzed before you start creating. Simply put, the creation of any project follows the simple algorithm "Idea, Plan, Implementation". Use technology wisely It is important to follow the wishes of the consumer and his tasks. Take advantage of current technology, more reliable and relevant. All technologies are rapidly evolving beyond their capabilities. The glut of different gifs, videos, doesn't always justify the effort. Pre-select them in the field of activity and of course TK to lead the client to take targeted actions. Content on pages The effectiveness of a site is highly dependent on its content, as it is the first person to see a page High-quality, interesting and unique content on the site is already half of the success of the internet site. Optimization of site graphics All graphics objects on the future site must be adapted. Otherwise, you will lose visitors who do not want to wait for all pages to load. You can get help from free Optimizilla services, Pixlr, or custom editors like Photoshop or other custom programs. Quality testing The site is already made, you like everything, but when you interact with its parts you can face unpleasant situations. There is a problem accessing certain areas of the site. While the programmers are editing, add the authoring blank. Everyone will understand that they are no longer accessible. Don't be lazy and check all the ingredients completely. Sound logic in the organization of your goals will allow you to get around a lot of problems, while preserving valuable resources and time. In addition, it will improve and add other important elements.
How GDPR caused the leakage of personal data
According to the GDPR, EU citizens have the right to request a copy of their personal data stored on the servers of a company. It has recently become known that this mechanism can be used to collect another person's PD. One of the participants in the Black Hat Conference conducted an experiment during which he obtained archives containing his bride's personal data from various companies. He has sent appropriate requests on her behalf to 150 organizations. Interestingly, 24% of companies had enough email and phone numbers as IDs - after receiving them, they returned the file archives. Another 16% of organizations additionally requested passport photos (or other document). As a result, James was able to obtain a social security number and credit card, date of birth, maiden name and address of his "victim". One service to check if an email address is "lit up" in any source (such as Have i been pwned?) Even sent a list of previously used authentication data. This information can be hacked if the user has not changed their passwords or used them somewhere else. There are other examples where the data was discovered in the wrong hands after a "false" submission. Yes, three months ago, one Reddit user requested personal information about himself from Epic Games. However, she mistakenly sent his PD to another player. A similar story happened last year. An Amazon client accidentally received a 100-megabyte archive of Internet requests to Alexa and thousands of other user's WAF files. One of the main reasons for such situations is the incompleteness of the General Data Protection Regulation. In particular, the GDPR specifies the timeframe within which a company must respond to customer requests (within a month) and specifies penalties of up to € 20 million, or 4% of annual revenue, for failing to comply with this requirement. However, the very procedures that should help companies comply with the law (for example, make sure that the data is sent to their owner) are not specified. Therefore, organizations have to build their own workflows (sometimes by trial and error). One of the most radical proposals is to give up GDPR or radically revise it. It is believed that the current law does not work, as it is very complex and excessively harsh, and to meet all its requirements have to spend a large amount of money. For example, last year the developers of the game Super Monday Night Combat were forced to turn down their project. According to its creators, the budget needed to recycle systems under GDPR exceeded the budget allocated to the seven-year game.
RIPE NCC will now allocate only return blocks
The global exhaustion of IPv4 addresses has been expected for quite some time. And this day has come. The RIPE Regional Internet Registrar, which operates in Europe and Asia, has reported the exhaustion of the last block of IPv4 addresses. Thus, all 4.3 billion network addresses are distributed, which means the impossibility of allocating them to providers, companies and large suppliers of network infrastructure. Of course, there are still addresses that can be issued repeatedly. However, RIPE specified that their number is not enough to maintain the current dynamics of the development of the global network. According to the registrar, the needs of operators include millions of addresses. However, neither the introduction of CG-NAT translation nor resale will produce a long-term effect. These are all temporary measures. The same palliative is the measure for issuing addresses from the pool of returned blocks. They will be issued only to LIRs that previously did not receive IPv4 addresses and only in blocks of no more than 256 (/ 24) addresses. The real alternative is switching to IPv6. However, this will require upgrading the network infrastructure. At the moment, the share of IPv6 is approaching 30%, in the leaders of Europe and the USA. But the countries of the post-Soviet space have little coverage of IPv6, although certain actions are being taken in this direction.
5 myths about the cybersecurity of your site
Consider the most popular misconceptions and myths about protecting your sites on the Web. 1) Hackers are aimed exclusively at big business on the Internet. Many people think that hackers only crack the sites of large companies. But you need to grieve - even charity sites are hacked. There can be many reasons for this, including an order from competing companies or just training attackers on your project. In the case of a ddos attack, site owners first of all turn to the hosting provider with the hope of instantly restoring the previous work of the project, but in this case it is all the more sad - the restoration can take a very long time, in addition, financial costs will be required. 2) The hosting provider will quickly beat off the attack and restore the site. Really good protection against hackers is expensive and not all Internet resources need it, but some projects simply need to exist. Not all hosting providers provide an additional service for protection against Ddos. And in case your site is damaged, then the restoration of its full-fledged work may stretch for a long time. There are several types of cyber attacks, and the type of protection is already selected depending on the type. 3) Internet safety is not affordable for everyone. Cyber defense can be completely different - from special anti-virus programs to powerful infrastructures that can protect a site even with strong ddos. The latter are just really expensive. But, fortunately, each site does not need them. Therefore, before deciding to take care of the security of your resource, consult with specialists in this field so as not to overpay for unused protection. 4) If attackers find out that I bought protection from Ddos, they will immediately want to “test” it. This information is not shared. At the same time, if you have already bought protection, then testing it will just show the reliability of the level of protection used. There is nothing wrong. 5) To connect protection to the site, you need to hire a responsible specialist. Today, as already mentioned, there are so many types of site protection against Ddos. Most of them are connected in a few clicks. This can be done either by a service provider company or by your hosting provider upon request. Therefore, it will not be necessary to seek and attract third-party IT specialists. As you can see, everything is quite simple and clear. If you know in advance that your site may be subject to ddos attacks, take care of reliable protection. Also note that if such a project is hosted on a shared hosting, then your server neighbors will suffer from DDoS and in any case your account will be blocked by the hosting provider. If this happens, you must quickly look for an effective solution to protect the site.
How GDPR caused the leakage of personal data
RIPE NCC will now allocate only return blocks
5 myths about the cybersecurity of your site
5 life hacks for more efficient SQL work
Name columns and tables with simple names Use one word to name the table instead of two. If you still need to use a few words for the table, use underscores instead of spaces or dots in the title. If you use dots in the names of objects, you get confused between the names of schemas and databases. If you use spaces, you will need to add quotation marks in the request for it to start. Capitalize the names of columns and tables so that users don’t need to remember where to write which letter if you go to a case-sensitive database. Handle dates in SQL correctly Write dates in datetime format so that the databases work faster. Dates stored in strings are more difficult to work with. Make sure there are no dates in the strings. Do not divide the year, month, and day into separate columns. This makes it harder to write and filter queries. Use UTC for your time zone. If you have a hybrid of non-UTC and UTC zones, understanding the data will be much more difficult. Understand the execution order When you understand the order in which queries are executed, you can understand how the query works, or why it does not start. FROM - includes JOINs, so use a CTE or subquery to filter data first. WHERE - restricts the attached dataset. GROUP BY - collapses fields with aggregate functions (COUNT, MAX, SUM, AVG) HAVING - performs the same function as WHERE with aggregated values. SELECT - sets the values and aggregations in the data array after grouping. ORDER BY - Returns a table sorted by one or more columns. LIMIT - sets how many rows to return so as not to output too much data. Remember the NULL Limitations NULL means that the value is unknown - but it is not zero and not empty. Therefore, if you are comparing NULL values with NULL, it is difficult to understand something. Which query you ask in the code affects the strategy you need to choose. Create a table correctly When you create a table from a table, use SELECT TOP 0 to create a table structure before inserting data there. To do this, you need to perform two steps instead of one, but in the end the request will be processed faster: insert into