Is it worth to buy domain at the highest price

The cost of a domain name directly depends on the zone in which it will be registered. The price varies quite significantly and can range from a couple of hundred to several thousand rubles. It should be remembered that after registering a domain, you get it for your use only for one year, and after that you will need to renew it every year. That is, domain registration is not a one-time waste, but annual expenses. And this must be borne in mind, especially if you are a company with low incomes or a private person.

If you want to choose an address for a site based on a combination of factors, then you need to consider that expensive domains are:

• originality: how many sites do you know that end not in .com or .org, but in .life or .me? Agree, such addresses are embedded in memory, it will be nice to see them on business cards, they will be remembered in video ads;
• large selection of domain names: much less domains are registered in expensive domain zones than in other cheaper and more popular ones. This makes it possible to choose a short and simple name for the site, which can be easily pronounced and quickly written;
• prestige: the original, distinguished domain name can emphasize the non-standard, originality of the company or the person to whom it belongs;
• self-identification: domain zones are divided by industry. If you select a domain with a specific value, say time.shop, it will be obvious to users that this is a store; time.tax - the site is associated with the tax system, etc.

Do expensive domain zones have disadvantages? 

If you do not take into account the cost, then perhaps not. Moreover, the choice is very wide, and you do not have to choose a domain for ten thousand rubles - you can limit yourself to more modest amounts.

It's no secret that the number of network users is constantly growing - which means that there are more and more people who want to get their space on the Internet. Therefore, ICANN is introducing new domain zones, not only Latin, but also those that use national alphabets: in Russia there are Cyrillic domains, Chinese can use hieroglyphs in addresses, etc.

ICANN receives requests for the creation of new domain zones and gradually introduces them into circulation. For example, domain registration in the .moscow zone became possible for use in 2014, and .theatre (one of the most expensive zones) - at the beginning of 2016; In 2018, the .charity zone appeared.