How dangerous are tracking cookies if you really have nothing to hide?

There are thoughts of the harm of tracking cookies if you hide and really nothing. This position certainly does not stand up to criticism.

The main risk of such tracking cookies for users who really have nothing to hide lies in the ability to individually manipulate their minds. This can be beneficial for both entire states and individual businesses.

The most serious risks may have a direct or indirect impact on political views in society and, as a consequence, influence on democratic processes in the country. This is evidenced by regular reports regarding the possible interference of states in the electoral process of other countries through the placement of political advertising on the Internet.

In addition, by mixing the "right" (properly targeted for interests) advertising about events in the world, the state and society, you can systematically bring a person to the right state. Looking for a ticket to a concert of your favorite band today - tomorrow you can see advertisements for support by a political force group.

Just like in political advertising, your awareness and perception of things can change for the benefit of any commercial product.

Targeted interest advertising may not always be truthful or reflective of reality. Looking for GDPR Compliance Information for Your Business - Get Promotional Services and Products with Shocking Giant Penalty Information. And no one will talk about the real, not so scary, statistics of such sanctions.

What to do with tracking cookies

Users can be advised to use browser incognito mode, which makes any cookies sessionable, that is, saves them until the browser is closed. At the same time after work, you should remember to close the browser. It will be superfluous to click the opt-out buttons on sites where permission to use them is requested.

Site owners who do not wish to promote user marketing are advised to adhere to the European GDPR guidelines and requirements. In particular, you can install a consent banner that will block cookies until they are authorized. If the user fails, the tracking cookies will not be set.