Give me two: why do you need twin domains

There are many stories, funny and not very, about how people are confused with the same names and surnames. With domain addresses in the same way, but your customers will be mistaken. In the future, this will lead to loss of traffic and part of the client flow. So, if you have a site.ru domain, then competitors can register a site.rf. This is usually done for one of three reasons:

Getting your traffic.

Luring customers.

Purpose of fraud.

All situations are unpleasant, they lead to loss of profit, customers and company reputation. To prevent this, you need to “stake out” twin domains at the stage of creating the site.

Domain Variations

If the domain with the same spelling as the main one is occupied in the desired zone, you can register the variation. So, adding “prefix” or “ending” to the main name, you can get a very good address. For example, you can use words such as info, plus, best, new, group and so on. It can be numbers: if you add 24, it will indicate that the service or store is working around the clock.

Safety

It is always easier to prevent a difficult situation than to deal with it. Twin domains will help maintain a reputation, prevent fraud and loss of customers.

Brand recognition

Recognition is an important factor. If a potential client has heard about your company somewhere, then he will enter the name in the search. So that he does not mistakenly go to the site of competitors, it is necessary that there are no extraneous resources in the issuance.

Prestige and convenience

If the site contains a portfolio of a specialist or a personal blog, then the name of the person becomes the brand. It is important that the search makes it easy to find a site by name. This is useful for photographers, designers, programmers, artists, copywriters, bloggers and so on.

What say search engines - the impact of twin domains on SEO

If you have several domains about one company, then you need to properly configure their work. The rules are simple.

If twin domains are tied to sites with different content, then they will be perceived by search engines as different sites. There will be no problems with indexing or promotion to the top. Difficulties are possible only if the same contact numbers and physical address are indicated on different sites, and one of the competitors complains.

Domains that host sites with the same content “stick together”, some of them may be reduced in the issuance. It may happen that the search engines pessimize the main domain, so you need to configure everything right away.

If there are several domains on which the same site should be displayed, then you need to make one site on the main domain, and make a redirect from the rest.